🖨Discover 6 Innovative Ways to Use Chatbots for Marketing Babylon Health’s symptom checker is a truly impressive use of how an AI chatbot can further healthcare. It uses machine learning and natural language processing to communicate organically. Fun fact, did you know that chatbot is actually short for chatterbot? You should also consider how many steps would be needed to...

Discover 6 Innovative Ways to Use Chatbots for Marketing

Babylon Health’s symptom checker is a truly impressive use of how an AI chatbot can further healthcare. It uses machine learning and natural language processing to communicate organically. Fun fact, did you know that chatbot is actually short for chatterbot?

You should also consider how many steps would be needed to arrive at a solution for each query. For example, even though Pizza Hut’s chatbot is popular on Twitter, they responded to a customer personally when they realized an issue needed immediate attention. They use the chatbot to give the customer a quick response and prepare for the next step by asking them to keep the necessary details handy. In this way, they streamline the process for the customer and the customer care agent by reducing the need to repeat information. The chatbot interaction culminates with a call-to-action (CTA) once a user has responded to all your questions and is ready to move forward.

Expand your marketing with chatbots

This unicorn of a worker exists, just not in the traditional human sense. The multiple benefits of chatbots give them a ton of bang for their buck. This isn’t just about speed; it’s about being there when your customer needs you. And the more you can do that, the more they’ll want to stick around.

Compare that open rate to email's average open rates (15%–25%) and chatbots are the clear winner. Annette Chacko is a Content Specialist at Sprout where she merges her expertise in technology with social to create content that helps businesses grow. In her free time, you'll often find her at museums and art galleries, or chilling at home watching war movies.

Decide when and where your bot should appear

If they’re programmed to be multilingual (and many are), then chatbots can speak to your audience in their own language. This will increase your customer base and make it easier for folks to interact with your brand. One of the most significant advantages that chatbots have is their always-on capabilities.

This engaged the gaming community and taught Mountain Dew more about its Twitch audience. Deliver consistent and intelligent customer care across all channels and touchpoints with conversational AI. WidgetGuide provides detailed information about the widget, including its specifications, pricing, and availability. But first, Sarah has some additional questions about the warranty and return policy, and WidgetGuide responds with helpful answers.

Let’s be clear here—using a chatbot marketing company is not the same as using a marketing agency. They provide you with the software, but you’re the one creating your own chatbot. This marketing chatbot helps the business with upselling their wine bottles and assists the customer in making an informed decision. It’s a win-win situation where clients come back to the store when they’re happy with the purchase after the recommendation. Promoting your services and products should be a part of your ongoing marketing campaign.

Potential clients can also choose to speak to customer support straight away if they don’t feel comfortable communicating with the chatbot. Even if a potential client is browsing your website at 3 am, a marketing chatbot is there to provide recommendations and help with the orders. This could improve the shopping experience and land you some extra sales, especially since about 51% of your clients expect you to be available 24/7. Chatfuel uses NLP to understand and recognize key phrases and will send predefined answers. You can use Chatfuel to build a chatbot for multiple needs—customer service advisors, event assistants, personal avatars, and more. How many agents would you have to hire to answer customer inquiries 24/7?

If you’re not using Intercom yet, first sign up for a free trial. If you visit our pricing page, our bot will pop up almost immediately, asking how we can help. Answer the questions, and you’ll be offered a suggestion for the plan that fits you best, plus the opportunity to chat with someone from our team to learn more. If you don’t want to use one of these programs, you can build a chatbot directly through Facebook’s platform. They created a chatbot personality that’s a robot, known as Ralph, to help Lego lovers find gifts for their loved ones. They put personality into their chatbot to make it exciting and engaging for their audience.

• These reviews can be written directly on your website or linked to a review-based website whose information you use on your page.
• During the series, the Mountain Dew Twitch Studio streamed videos of top gaming hosts and professionals playing games.
• Despite AI’s imperfections, it’s clear that AI tools are transforming conventional approaches.

Chatbots are typically built for a single-purpose application, such as booking a hotel room or answering common questions related to a specific product or service. But on the plus side, chatbots tend to be less complex to develop and deploy, making them suitable for straightforward tasks and applications. These chatbots can be integrated into various messaging platforms, websites or mobile apps to interact with customers and prospects in real-time. At its most basic, chatbot marketing is simply the process of promoting and selling products and services using chatbots. You can use chatbots to generate leads, increase sales, upsell or offer discounts, shorten response times, and handle other repetitive marketing tasks.

At most, you may have to pay a monthly, yearly, or contract-based fee to the host site for your chatbot, but you won’t have to pay a salary for it to work 24/7. If you had spoken to a marketing expert at least a decade ago, it’s unlikely they would ever have thought chatbots how to use chatbot for marketing would become vital to a successful marketing strategy. Chatbots can be distracting and downright intrusive if they appear too quickly or in the wrong places. Use your chatbot to offer help to visitors on key conversion pages but trigger it only after a few minutes.

Available 24/7, these bots handle everything from basic FAQs to complex troubleshooting. Let’s dig into some of the specific ways these bots are changing the game for both businesses and consumers. The brand gets high engagement on its Instagram profile from Story mentions, comments, and likes. It regularly ran “tag and like” giveaways on Instagram but couldn’t figure out how engagement impacted its bottom line.

Chatbot Marketing for Community Management

Chatbot marketing, an innovative marketing technique, entails the use of computer programs to automate interactions and boost sales. Companies employ chatbots on websites, Facebook Messenger, and other platforms. These bots initiate conversations, qualify leads, and even upsell clients.

In many cases, creating a qualification bot requires nothing more than extending the shorter lead-generating conversation using case-specific qualification questions. Mya automates up to 75% of the qualifying and engagement process. It improves the recruiter efficiency by 38% and increases candidate engagement by over 150%.

Chatbots are a great resource, but they shouldn’t be your one and only tool. Make sure you’re not relying on them for more than you should be. And that you are using them correctly to maximize your investment. Facebook Messenger, Instagram, WhatsApp, over direct texts, or directly on your website or mobile app—where do your customers hang out? You want to meet your customers where they are, not where you wish they were.

• If you’re wondering why you should incorporate chatbots into your business head here.
• It’s used to qualify and engage with leads round the clock regardless of whether or not the marketing & sales team are available online.
• Suggested readingLearn how to use Tidio chatbot performance analytics to quickly check your bot’s metrics.
• We offer simple task bots that you can set live in minutes to automatically collect visitors’ contact details whenever they start a conversation with your team.
• “Kian” has generated 3x more interactions than the corporate site, talks to 115,000 users per week, and has a 21% conversion rate.

However, some of the swanky tools are only available on a pro account. The beauty of using Heyday is that your customers can interact with your chatbot in either English or French. In the past few years, we’ve seen many unprecedented things — notably, eCommerce growth. They’re two parts of the digital marketing ecosystem that have thrived during stay-home orders and lockdowns. Plus, the chatbot detects customer intent, so it’s sure to have a response for whatever people throw at it.